Air Dart: Ole Miss QB Jaxson Dart Signs Nation’s First NIL Private Jet Deal
OXFORD, Miss. — Air Dart is now a reality. Ole Miss quarterback Jaxson Dart has signed an NIL deal with Nicholas Air, creating the first such partnership with a college football player in history.
The 1st NIL private jet deal is here.
Heisman candidate @JaxsonDart has signed a deal with @NICHOLASAIR.
Endorsement provides Dart hours to Nicholas Air’s fleet of jets for travel, training and philanthropy.
Deal done by @ThisisESM pic.twitter.com/AsU5kaVmGB
— Darren Rovell (@darrenrovell) February 27, 2024
Nicholas Air is a private aviation company headquartered in Oxford, Mississippi.
Terms of the deal, facilitated by Everett Sports Marketing, indicate Dart will have hours using the company’s private jets for “travel, training and philanthropy.”
Last season, the Rebel QB threw for 3,364 yards and 23 touchdowns with just five interceptions as he led Ole Miss to an 11-2 record and Peach Bowl win over Penn State. The 11 wins are the most in school history.
When Dart announced he was returning to Oxford for his final season, he immediately vaulted to one of the best quarterbacks in the 2025 NFL Draft class. He is also a legitimate Heisman candidate.
The Rebels had never won 11 games in program history before last season.
With a returning cast of standouts in wide receivers Tre Harris and Jordan Watkins, tight end Caden Prieskorn, running back Ulysses Bentley IV, and the addition of some talented portal players, including offensive linemen, look for Jaxson Dart to once again lead one of the nation’s most prolific offenses.
Evelyn Van Pelt
Evelyn has covered sports for over two decades, beginning her journalism career as a sports writer for a newspaper in Austin, Texas. She attended Texas A&M and majored in English. Evelyn’s love for Ole Miss began when her daughter Katie attended the university on a volleyball scholarship. Evelyn created the Rebel Walk in 2013 and has served as publisher and managing editor since its inception.
